It is crucial to have your website listed on search engines to be able to promote your company on the web and build traffic – which includes sales leads. This should be part of the optimisation of your company website, which includes a good use of keywords and website description. Without optimising your website you will not achieve any of your goals you have set for it. This applies as much for a simple brochure on the web, as an all-singing & all-dancing e-commerce site.

Search Engine Optimisation (SEO) is the process of optimising a web site to attract targeted traffic by achieving a high search engine ranking.

Many SEO companies talk about "guaranteed listings", and "getting your site listed top". But what does that really mean? For which search words, and on which search engines. Our aim at Ixus Systems is to find out which words your potential customers are actually using to search, and to get you listed on the first results page of major search engines.

How we optimise your web site:-

1. Assess your current web site and make recommendations
2. Identify the keywords your potential customers are using to search
3. Ensure your web site is highly ranked on the major search engines
4. Understand where your web site traffic is from and refine the optimisation
5. process to continually provide the best for your business

Search Engine Keywords

Visitors can find your web sites through search engines, by entering keywords or multiple search strings of several keywords to further refine their search. Choosing and placing your keywords will show that search engines can determine your sites ranking.

Keyword Frequency - How often a keyword appears on the page

The more times a keyword appears on the page, the more relevant it will be to that search. Frequency is defined as how often a keyword appears on the page.

Keyword Weight

Keyword weight is the percentage of keywords on a page in relation to all other words on the page. A "keyword" can be either a single word, or a short phrase.
The higher a keyword weight the better, but within a reason otherwise you may get penalized by search engines.

Keyword Density

Keyword density is the number of times your keywords appear on your webpage and in your meta tags. So if you used your keyword 10 times on your webpage and your web page has 200 words on it, your keyword density would be 5%. Due to meta tag abuse, gateway pages and invisible keyword stuffing, search engines had to find a better way to provide relevant results. Its important to get your site listed on top of the search engines, but you must not abuse your keyword density by increasing your keywords.